Paul Kafasis, Rogue Amoeba:
Our charmingly simple audio recording app Piezo was originally
distributed in both the Mac App Store and via direct sales, but it
has since left the App Store.
After seeing Kapeli’s chart, I was curious about the App Store’s
impact on Piezo’s sales. The restrictions and limitations of the
Mac App Store ultimately led us to remove Piezo on February 12th,
2016. We’ve now been selling it exclusively via our site for a
year. This has provided about as perfect a real-world test case as
one could hope for. Piezo’s removal came with minimal publicity,
the price has remained constant at $19, and we’ve had no big
updates or other major publicity for it in either 2015 or 2016.
This is a really interesting case study. They saw a small decrease in unit sales, but an increase in revenue because they were no longer paying Apple’s 30 percent App Store tax on any of the remaining sales. As Kafasis concludes:
I certainly won’t state that every developer will have this same
success if they remove a product from the Mac App Store and
distribute it exclusively through their own site. Your mileage
will undoubtedly vary. In our case, however, it’s clear that we
were serving Apple, rather than Apple serving us.
★ Sunday, 12 February 2017