The iPhone maker has been stalking Hollywood for more than a year,
talking to leading industry players while it tries to formulate a
cogent video strategy. It has considered a range of acquisitions
and targets including, most recently, Imagine Entertainment, the
Hollywood production company owned by Ron Howard and Brian Grazer,
according to several people briefed on the discussions.
The talks were serious enough to involve Tim Cook, Apple’s chief
executive, and Eddy Cue, its senior vice-president of internet
software and services. The talks included a possible “first look”
distribution deal of Imagine movies and television shows, as well
as an investment by Apple — or even a full purchase. But, as with
many other potential deals involving Apple, the discussions
Would have worked out just great if only Apple had hired some investment bankers, I’m sure.