Google’s ‘One True Answer’ Problem

Danny Sullivan:

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.

Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong.

This feature is just nowhere near ready for actual use.

★ Tuesday, 7 March 2017