It is very difficult to find a pair of wireless headphones priced
lower than AirPods. In the run-up to Apple unveiling AirPods this
past September, the wireless headphone market consisted of the
- Kanoa: $300
- Bragi Dash: $299
- Erato Apollo 7: $289
- Skybuds: $279
- Earin: $249
- Motorola VerveOnes+: $249
- Samsung Gear IconX: $199
- Bragi Headphone: $149
Given the preceding list, a strong case could have been made for
Apple to price its new wireless headphones at $249, or even $299.
The fact that Samsung priced its Gear IconX at $199 seemed to
suggest a sub-$200 retail price for AirPods was unlikely. Instead,
Apple sent shockwaves pulsing through the market by pricing
AirPods at only $159. The action instantly removed all available
oxygen from the wireless headphone space. The idea of Apple coming
out with a new product that would underprice nearly every other
competitor was unimaginable ten years ago.
He makes a strong case that Apple Watch is underpriced compared to its competition, too.