The U.S. company said in a blog post Friday it would give clients
more control over where their ads appear on both YouTube, the
video-sharing service it owns, and the Google Display Network,
which posts advertising to third-party websites.
The announcement came after the U.K. government and the Guardian
newspaper pulled ads from the video site, stepping up pressure on
YouTube to police content on its platform.
France’s Havas SA, the world’s sixth-largest advertising and
marketing company, pulled its U.K. clients’ ads from Google and
YouTube on Friday after failing to get assurances from Google that
the ads wouldn’t appear next to offensive material. Those clients
include wireless carrier O2, Royal Mail Plc, government-owned
British Broadcasting Corp., Domino’s Pizza and Hyundai Kia, Havas
said in a statement.