‘Pass the Heinz’

Brilliant. Heinz is actually running ads from Don Draper’s rejected ketchup campaign from Mad Men:

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup — french fries, a cheeseburger, a slice of steak — but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

They’re great ads, and this is a great gimmick.

(Via Kottke.)

★ Friday, 24 March 2017