Brilliant. Heinz is actually running ads from Don Draper’s rejected ketchup campaign from Mad Men:
Fifty years ago, in the fictional world of Mad Men, Don Draper
pitched a daring ad campaign to Heinz execs, for the brand’s
ketchup, that proposed not showing the product at all. Instead,
the ads would show close-ups of foods that go great with ketchup
— french fries, a cheeseburger, a slice of steak — but without
any ketchup in sight.
Don’s proposed tagline: “Pass the Heinz.”
They’re great ads, and this is a great gimmick.