A typical Apple promotional video has a type: Clean,
dispassionate, slightly British (thanks Jony Ive) and
self-congratulatory. It’s not quirky, whimsical, or funny.
But each of the four short animated stories detailing Apple’s
efforts to become a 100 percent renewable company and released
just a few days before Earth Day, are unlike anything Apple has
What’s more interesting is that the audio is 100 percent true and,
taken by itself, not particularly funny. But when combined with
the hand-drawn animation from illustrator James Blagden the
stories become whimsical and even a little odd.