Daring Fireball: Apple’s New Earth Day Videos

Lance Ulanoff, writing at Mashable:

A typical Apple promotional video has a type: Clean, dispassionate, slightly British (thanks Jony Ive) and self-congratulatory. It’s not quirky, whimsical, or funny.

But each of the four short animated stories detailing Apple’s efforts to become a 100 percent renewable company and released just a few days before Earth Day, are unlike anything Apple has produced before.

What’s more interesting is that the audio is 100 percent true and, taken by itself, not particularly funny. But when combined with the hand-drawn animation from illustrator James Blagden the stories become whimsical and even a little odd.

Apple is hosting versions of all four videos on their home page:

“Can We Produce Zero Waste?”
“Do Solar Farms Feed Yaks?”
“Can a Building Breathe?”
“Why Does Apple Make Its Own Sweat?”

★ Friday, 21 April 2017