How Anker Is Beating Apple and Samsung at Their Own Accessory Game

Nice profile of Anker by Nick Statt for The Verge:

So in airports, the back of cabs, and on city streets we’re plugging into lithium-ion slabs in our pockets and bags to stay connected. The market for portable battery packs generated $360 million in the 12 months ending in March, 2017 in the US alone. The brands behind these packs are largely anonymous — Kmashi, Jackery, and iMuto — and they often stay that way.

Except Anker. The steady rise of the company’s profile is proof that it’s possible to meet one very specific consumer need and ride that wave as it continues to ripple out to other markets. A majority of Anker’s sales come from cables and wall chargers, and it’s now moving into the smart home and auto market — anywhere a plug and a cable can solve a problem.

It’s always satisfying to see a company thrive by focusing on making great products.

★ Monday, 22 May 2017