At approximately 6:30 a.m. Monday, a car crash involving two
pickup trucks sent one of the vehicles inside the AnalTech
building of Newark, Del., leaving a giant hole. The truck damaged
the facility’s laboratory and caused an odor to emanate from the
In an email sent to the Houston Chronicle, a spokesperson
revealed, “In 1964, the company paid a marketing firm to come up
with a different name. They said, ‘Well, you guys do Analytical
Technology — why don’t you put the two words together and call it
However, the spokesperson admitted that “AnalTech faces certain
challenges because of the ‘juvenile’ humor that has developed in
the past few decades and current web filters that may block the
company name” and has considered rebranding as a result.
I don’t see anything “juvenile” about this humor. Good butt jokes are funny to all ages.