Last week, ahead of WWDC, there was a ripple of news when Axios
discovered that Bozoma Saint John — one of the more noticeable
execs at the company for being a woman of color, who led an Apple
Music demo at the previous year’s WWDC to some acclaim — was
leaving Apple. Now TechCrunch has learned where she’s landing:
she’s going to Uber.
We received the news via a tip, and have confirmed the appointment
through multiple sources at Uber. The company, we understand,
views the appointment as important in helping “turn the tide on
As for what role she will be taking, that’s something we’re still
trying to figure out. We understand that Uber will be making more
details public later. Saint John’s track record is in marketing —
most recently at Apple but also with a long stint at Pepsi, among
Did not see that one coming. Nice score for Uber.