The Second Coming of iPad

John Paczkowski has a great interview with Phil Schiller and Craig Federighi:

It’s hard not to look at the new 10.5-inch iPad Pro running iOS 11 and recall that “The computer for the rest of us” slogan Apple used in 1984 to launch the Mac. Today, might the same be said of the iPad?

Perhaps. That said, Apple says it sees a long future for both Mac and iPad. “It’s simple, really,” says Federighi. “There’s a product you hold in your hand that’s designed for direct manipulation. And there’s product you use at your desk that’s designed for indirect manipulation. When you take those ideas to their fullest expression, when you extend their reach, there will inevitably be some overlap. But ultimately, people are going to choose the one that’s the most compelling for what they want to do.”

★ Thursday, 8 June 2017