At WWDC this year, Apple senior vice president of software
engineering Craig Federighi performed a demo of the company’s new
augmented reality platform, ARKit, while mentioning popular
furniture company IKEA as an upcoming partner in the technology.
Similarly, Apple CEO Tim Cook referenced an Ikea AR partnership in
a recent interview with Bloomberg Businessweek.
Now, Ikea executive Michael Valdsgaard has spoken about the
company’s partnership with Apple and ARKit, describing an all-new
augmented reality app that will help customers make “reliable
buying decisions” for Ikea’s big ticket items.
Very cool idea — probably the sort of thing that’s going to be common soon. I’m curious how much of a leg up ARKit will give iOS on this front.