Nintendo: Switch Shortages Are ‘Definitely Not Intentional’

Kyle Orland, reporting for Ars Technica:

Since the days of the NES, people have accused Nintendo of intentionally underproducing hardware in order to drive an artificial feeding frenzy of demand in the marketplace. With the Nintendo Switch remaining nearly impossible to find at retailers nationwide, those same accusations of “false scarcity” have been bubbling up in certain corners.

Nintendo Senior Director of Corporate Communications Charlie Scibetta wants to push back on those accusations. “It’s definitely not intentional in terms of shorting the market,” he told Ars in a recent interview. “We’re making it as fast as we can. We want to get as many units out as we can to support all the software that’s coming out right now… our job really is to get it out as quick as we can, especially for this holiday because we want to have units on shelves to support Super Mario Odyssey.”

★ Friday, 23 June 2017