‘Not Even Wrong’

Love this piece by Benedict Evans last month:

First of all, it’s quite common, especially in enterprise technology, for something to propose a new way to solve an existing problem. It can’t be used to solve the problem in the old way, so ‘it doesn’t work’, and proposes a new way, and so ‘no-one will want that’. This is how generational shifts work - first you try to force the new tool to fit the old workflow, and then the new tool creates a new workflow. Both parts are painful and full of denial, but the new model is ultimately much better than the old. The example I often give here is of a VP of Something or Other in a big company who every month downloads data from an internal system into a CSV, imports that into Excel and makes charts, pastes the charts into PowerPoint and makes slides and bullets, and then emails the PPT to 20 people. Tell this person that they could switch to Google Docs and they’ll laugh at you; tell them that they could do it on an iPad and they’ll fall off their chair laughing. But really, that monthly PowerPoint status report should be a live SaaS dashboard that’s always up-to-date, machine learning should trigger alerts for any unexpected and important changes, and the 10 meg email should be a Slack channel. Now ask them again if they want an iPad.

★ Thursday, 29 June 2017