AdAge: Apple News Reportedly Open to Letting Publishers Sell Ads

Garett Sloane, reporting for AdAge:

Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return, according to people familiar with the plans.

Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now, the people said.

M.G. Siegler:

I, for one, can’t wait for an Apple News app with interstitials and quotes of the day. Also articles that take 45 seconds to load.

I get it that publishers need to make money. Trust me, I get that — I am a publisher. But I don’t get why Apple would allow the reading experience in Apple News to be junked up.

Publishers need to find ways to do ads that don’t interrupt or delay the reading experience. I don’t know why this is so hard for them to understand.

Thursday, 6 July 2017