Dieter Bohn, The Verge:
So while Microsoft didn’t do itself any favors, I’d argue strongly
that all these machinations and flailings weren’t a response (or
weren’t only a response) to the iPhone. The real enemy was the
company that had set its sights on Microsoft’s phone ambitions
since before the iPhone was released.
That company was Google, of course, and it only tangentially
wanted to take on the iPhone. Google’s real target was always
Microsoft, and it hit the bullseye.
This is so obvious to me I’m surprised Bohn even thought to write it, but judging by the response, it seems a lot of people haven’t really thought about this. Conceptually, the iPhone changed the industry by raising the bar for just how a modern phone should work. Android and Windows Phone were designed in the iPhone’s wake.
But business-wise, the iPhone is exactly like the Mac. It’s not something Apple licenses to other companies. So all other companies that want to make phones but can’t create their own OS need something to license. On the PC, that OS is Windows. For mobile, it’s Android. It’s hard to imagine how different the world would be today if Microsoft had created the Android of mobile.
★ Monday, 17 July 2017