Ive’s friend Bono, writing in an email, says he’s “restless and
relentless in pursuit of perfection,” while Norman Foster, whose
architecture firm was hired by Apple to build the headquarters at
a reported cost of $5 billion, calls him “a poet.” Other designers
are “amazing essayists, but the difference between an essay and a
poem is that you really have to work harder at the poem. It’s much
more distilled, it’s much more the essence,” Foster says. “He
works tirelessly at the detail, evolving, improving, refining. For
me, that makes him a poet.”
That rings true to me.
The thousands of employees at Apple Park will need to bend
slightly to Ive’s vision of the workplace. Many will be seated in
open space, not the small offices they’re used to. Coders and
programmers are concerned that their work surroundings will be too
noisy and distracting. Whiteboards — synonymous with Silicon
Valley brainstorming — are built into floor-to-ceiling sliding
doors in the central area of each pod, but “some of the engineers
are freaking out” that it isn’t enough, says Whisenhunt.
This would drive me nuts, I suspect.