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I Don’t Think There’s Going to Be an ‘iPhone 7S’

Benjamin Mayo, writing for 9to5Mac:

We’ve received a couple of photos from Apple tipster Sonny Dickson this morning that depict a dummy model for the ‘iPhone 7s Plus’, one of three new phones Apple is said to be launching this year. Although marketing branding is unknown, the ‘7s’ devices are expected to iterate on the current iPhone 7 and iPhone 7 Plus chassis.

One distinction will be the introduction of glass backs (rather than aluminium), which this dummy model incorporates. It is believed that the phones will support inductive charging.

If these are legit, there’s no way Apple is going to call these devices “7S”. The S models have had minor cosmetic differences from the preceding year’s non-S iPhones, but these phones are sporting entire new designs.

I also think that the “7S” name would contribute to the notion that Apple’s “S” phones are only modest updates, when the truth is that the S phones tend to get the bigger technical improvements. I suspect Apple will use one of these sets of names:

  • iPhone 8, iPhone 8 Plus, iPhone 8 Pro; or
  • iPhone, iPhone Plus, iPhone Pro

Either of these naming schemes would make all three new iPhones sound new.

Tuesday, 8 August 2017