Before getting into details, though, you should know that this
switch was neither a quick decision, nor did we take it easily. We
have been talking about it for over 2 years now. We’ve had
uncountable discussions, and the topic came up at least once every
month — yet we always postponed a decision. The sheer complexity
and far reach of this change were too intimidating. I am not
exaggerating in saying that this was the hardest decision in our
whole time as professional software developers. After all, we have
a system which currently works — after 14 years we are still
around, Ulysses is still “a thing”, it’s even going better than
ever before, and there are no immediate signs which hint at a
change coming soon.
So why bother at all then? Well, we need a good way forward
before we run into trouble. We want to make sure the app will be
around for years and years to come. We want to heavily invest in
its development, and this requires the right setting for our team,
our families and our users. Writers want to rely on a
professional tool that is constantly evolving, and we want to keep
delivering just that.
This is a really thoughtful article, and I fully support their decision. I think subscription pricing is an excellent option for truly professional apps like Ulysses, particularly ones that are cross platform (Mac and iOS).