The Piper Jaffrey data shows how commanding iPhones are in today’s
smartphone landscape for teens. This is in line with our various
surveying here at Fam, in which we have approximated over the past
year that 75% of US teens use iPhones. In terms of why this may be
the case, there are several factors to consider: design, iTunes,
network effects, and of course what we believe to be the most
important one, iMessage.
By no means am I commenting on what device is better, more
powerful, better looking, or any of that. Simply laying the
groundwork for this thesis at large.
iMessage IS a social platform for teens. It’s currently the center
of their immediate, social universe.
Absolutely true for my son and his friends. Apple said two years ago that iMessage was the single most-used app on iOS. And as I wrote last year, there is nothing inadvertent or lucky about iMessage’s success — and yet it is largely overlooked.