I cannot recall a previous data breach in which the breached
company’s public outreach and response has been so haphazard and
ill-conceived as the one coming right now from big-three credit
bureau Equifax, which rather clumsily announced Thursday that an
intrusion jeopardized Social security numbers and other
information on 143 million Americans.
Bloomberg moved a story yesterday indicating that three top
executives at Equifax sold millions of dollars worth of stock
during the time between when the company says it discovered the
breach and when it notified the public and investors.
Shares of Equifax’s stock on the New York Stock Exchange were
down more than 13 percent at time of publication versus
The executives reportedly told Bloomberg they didn’t know about
the breach when they sold their shares. A law firm in New York has
already announced it is investigating potential insider trading
claims against Equifax.
Raise your hand if you believe they really weren’t aware of the breach.