My estimate has been that Apple sold about 15 million Watches
in the last 12 months at an average price of about $330. This
puts the Apple Watch revenue run rate at $4.9 billion, indeed
They may be slightly high but the news makes me feel quite
comfortable in my methodology. Note also that within the last
quarter Apple said sales for the Watch increased by 50%. This is
also reflected in my estimate of 3 million in Q2 vs. ~2 million
for 2016 Q2.
Overall, about 33 million Apple Watch units have been sold since
launch and they generated about $12 billion in sales. Coupled with
a 95% customer satisfaction score, altogether, this has been a
great success story. But only 2.5 years in, it’s still act one.