Tom Dotan and Reed Albergotti, reporting for The Information (paywall):
Snap badly overestimated demand for its Spectacles and now has
hundreds of thousands of unsold units sitting in warehouses,
either fully assembled or in parts, according to two people close
to the company. The disclosure undercuts Snap CEO Evan Spiegel’s
recent contention that Spectacles sales of more than 150,000 had
topped the company’s expectations.
Jiminy christ almighty, how stupid do you have to be to stockpile hundreds of thousands of these stupid-looking $130 sunglasses?
Also interesting to consider this fiasco when thinking about Nintendo’s oft-criticized conservative approach to inventory — no one wants to get stuck with hundreds of thousands of units of unsold merchandise.
★ Monday, 23 October 2017