The advances point to how Apple wants to steal a march when it
comes to using phones as a proxy for a card or cash, and there is
some anecdotal evidence that it’s working: merchants and others
who have partnered with Apple say that Apple Pay is accounting for
90 percent of all mobile contactless transactions globally in
markets where it’s available.
“Apple Pay is the future of everyday spend,” said Bailey on stage
at the Money 20/20 conference that kicked off in Las Vegas
90 percent market share for all mobile payments is rather remarkable for the platform with second-place market share overall.