Apple Reports Fourth Quarter Results

There’s only one week of iPhone 8 sales in these results, but the average selling price for iPhone was effectively unchanged from the year-ago quarter, and total unit sales were slightly up. So much for those reports that the year-old iPhone 7 was outselling the iPhone 8. iPad and Mac unit sales are both up about 10 percent year-over-year.

Guidance for next quarter is insane: “revenue between $84 billion and $87 billion”. Last year for the holiday quarter Apple reported $78.4 billion in revenue, which was a record for the company. Even the low end of Apple’s guidance would shatter that record.

★ Thursday, 2 November 2017