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Apple at Its Best

Ben Thompson, writing at Stratechery:

In these instances the iPhone X is reaching the very pinnacle of computing: doing a necessary job, in this case security, better than humans can. The fact that this case is security is particularly noteworthy: it has long been taken as a matter of fact that there is an inescapable trade-off between security and ease-of-use; TouchID made it far easier to have effective security for the vast majority of situations, and FaceID makes it invisible.

The trick Apple pulled, though, was going beyond that: the first time I saw notifications be hidden and then revealed (as in the GIF above) through simply a glance produced the sort of surprise-and-delight that has traditionally characterized Apple’s best products. And, to be sure, surprise-and-delight is particularly important to the iPhone X: so much is new, particularly in terms of the interaction model, that frustrations are inevitable; in that Apple’s attempt to analogize the iPhone X to the original iPhone is more about contrasts than comparisons.

“Surprise and delight” are intangibles. You can’t measure them with a benchmark or instrument. There are contingents of hardcore power user and open source nerd types who disdain surprise and delight as product attributes — and no surprise, those are the folks who seem to be dismissing iPhone X as a cynical cash grab.

Wednesday, 8 November 2017