The building, though, is not a metaphor for open systems, or
creative flow made concrete. It is a made object. Apple’s success
has been built on higher-order industrialisation; not just
designing beautiful objects that do all manner of new things but
producing them in incredible numbers and at consistent quality.
Its new building is, in some ways, the ultimate Apple product, in
places using the same materials the company uses in its laptops
Ive, above all else, is a maker, thrilled to have his CNC milling
machines close at hand. This culture of making was at the heart of
what Behling calls the ‘hybrid studio’ forged by the Apple and
Foster + Partners teams. ‘One of the connections that we made very
quickly was that their approach to problem solving was uncannily
similar to ours,’ Ive says. ‘We both make lots and lots of models
and prototypes. We made full-size prototypes of parts of the
building, we made prototypes to examine and explore a material.
The prototyping took many forms.’
Gorgeous architectural photography throughout this piece — save it to read on the biggest display you have.