Phil Schiller on the development of the iPhone X, in a wide-ranging interview with Dan Grabham for T3:
At the time, at the beginning, it seemed almost impossible. Not
just almost. It seemed impossible. And to pull off what feels
impossible and make it possible — and not only that, but just
something we love using — is just a great achievement.
“Clearly there was a point in the process where we had to commit
to the fact that it would be a full top-to-bottom screen on the
front with no home button, which means you’re counting on Face ID
working as we’d hope, and being as good.
That’s an exciting moment, when you have to sort of… the old
saying: ‘Burn the boats. Leave the past behind, and commit.’
Knowing that the team was willing to make that gamble was a key
point early enough in the process.