Panic to Suspend Sales of Transmit for iOS

Panic co-founder Cabel Sasser:

Transmit iOS made about $35k in revenue in the last year, representing a minuscule fraction of our overall 2017 app revenue. That’s not enough to cover even a half-time developer working on the app. And the app needs full-time work — we’d love to be adding all of the new protocols we added in Transmit 5, as well as some dream features, but the low revenue would render that effort a guaranteed money-loser. Also, paid upgrades are still a matter of great debate and discomfort in the iOS universe, so the normally logical idea of a paid “Transmit 2 for iOS” would be unlikely to help. Finally, the new Files app in iOS 10 overlaps a lot of file-management functionality Transmit provides, and feels like a more natural place for that functionality. It all leads to one hecka murky situation.

Was the use case for this app too edge-casey or advanced? Did we overestimate the amount of file management people want to do on a portable device? Should we have focused more on document viewing capabilities? Maybe all of the above?

My optimistic take: we hope that as iOS matures, and more and more pro users begin to seriously consider the iPad as a legitimate part of their daily work routines, Transmit iOS can one day return and triumph like it does on the Mac.

The good news is that this does not affect Coda for iOS, which includes full-featured remote file management. But it’s an interesting contrast to Apple’s announcement today of record-breaking App Store revenue. iOS is a vastly bigger platform, but high-quality apps that you pay for to use for work still do better on the Mac. Sure makes me wonder just how much of App Store revenue is from games.

★ Friday, 5 January 2018