The iOS Economy, Updated

Horace Dediu, on the latest figures from Apple on App Store revenue:

A few observations:

  • Developer payment rate is now above $25 billion/yr. I’ve been notified via Twitter that this is higher than the revenue of McDonald’s Corporation in 2016.

  • During this year iOS users will be spending about $100 million per day for Apps. This was Google’s AdWords revenue rate in 2012.

  • The spending on App Store has been rising steadily, adding about $5 billion/yr since mid 2011.

  • Apps are the biggest component of Apple services and helped that segment gross over $57 billion in 2017, passing Fortune 100 level (net of developer payments).

See also: Apple’s cash illustrated — an informative graph.

★ Friday, 12 January 2018