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Facebook Purportedly Changes News Feed to Make It ‘Good for People’

Laura Hazard Owen, writing for the Nieman Journalism Lab:

Facebook is making big, immediate changes to News Feed. The company will now prioritize content from friends, family, and groups over “public content like posts from businesses, brands, and media,” CEO Mark Zuckerberg wrote in a post Thursday night. News publishers that have relied on Facebook for traffic will suffer: “Some news helps start conversations on important issues,” Zuckerberg wrote. “But too often today, watching video, reading news or getting a page update is just a passive experience.”

Who knows what they’re actually changing, but I’ll take this opportunity to reiterate what I’ve believed all along: news publishers that have relied on Facebook for traffic are fools. The only audience you can count on is an audience you’ve built yourself and have a direct relationship with.

Casey Newton put it well:

So many publishers think they have audiences, when what they really have is traffic.

I think we’re about to find out who has an audience.

Friday, 12 January 2018