CNN Is Closing Down Beme, Casey Neistat’s Video Company

Steven Perlberg, reporting for BuzzFeed:

In an interview with BuzzFeed News, Neistat spoke candidly about his inability to figure out a viable strategy for “Beme News,” which CNN had intended to become a central part of its digital business. Instead, Neistat said he slowly, and frustratingly, distanced himself from his own company, retreating into what he knew best — producing videos for his personal YouTube channel.

“I couldn’t find answers. I would sort of disappear, and I would hide, and I would make YouTube videos for my channel because at least I would be able yield something,” Neistat said. “I don’t think I’m giving CNN what I want to give them, and I don’t think they’re getting value from me.”

That is one of the most honest answers to a difficult question that I’ve heard in a long time.

★ Thursday, 25 January 2018