In an interview with BuzzFeed News, Neistat spoke candidly about
his inability to figure out a viable strategy for “Beme News,”
which CNN had intended to become a central part of its digital
business. Instead, Neistat said he slowly, and frustratingly,
distanced himself from his own company, retreating into what he
knew best — producing videos for his personal YouTube channel.
“I couldn’t find answers. I would sort of disappear, and I would
hide, and I would make YouTube videos for my channel because at
least I would be able yield something,” Neistat said. “I don’t
think I’m giving CNN what I want to give them, and I don’t think
they’re getting value from me.”
That is one of the most honest answers to a difficult question that I’ve heard in a long time.