Joanna Stern’s Guide to iCloud Storage

Speaking of iCloud storage limits, Joanna Stern’s column (and clever video) this week is devoted to iCloud’s storage limits:

Here’s the big catch, though: Apple offers only 5 gigabytes of free iCloud storage space. That’s like offering a Siberian tiger a Tic Tac for dinner. With the amount of photos and videos we take today, it’s not enough. For a company with about $270 billion in the bank, I’d expect it to at least match Google’s 15GB of free cloud storage — or beat it. Do I hear 20GB?

5 GB seems ridiculous when the company is selling $999 iPhones with 64 GB of storage.

Think about it. Everyone should back up their phones. The best way to back up your iPhone — and the way Apple wants you to do it — is through iCloud. But 5 GB isn’t enough for most people, so they get these warning messages, which sound scary and which they don’t understand.

★ Thursday, 25 January 2018