“We’re thrilled to report the biggest quarter in Apple’s history,
with broad-based growth that included the highest revenue ever
from a new iPhone lineup. iPhone X surpassed our expectations and
has been our top-selling iPhone every week since it shipped in
November,” said Tim Cook, Apple’s CEO.
So that whole narrative about iPhone X being less popular than expected? Never mind.
Jason Snell has done his usual sorcery to get Apple’s numbers into charts. On the iPhone, unit sales were down about 1 percent year-over-year, but revenue was up about 6 percent. And this year’s holiday quarter was one week shorter than last years — and the much-anticipated iPhone X didn’t get into customers’ hands until November 3, over a month into the quarter. The average selling price for all iPhones went up $102 year-over-year. Seems like proof that the iPhone X strategy is working.
★ Thursday, 1 February 2018