Apple in 2017: The Six Colors Report Card

Jason Snell:

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.

This is the third year that I’ve presented this survey to a hand-selected group. They were prompted with 11 different Apple-related subjects, and asked to rate them on a scale from 1 to 5, as well as optionally provide text commentary on their vote. I received 50 replies, with the average results as shown below.

If you’re curious why there aren’t any quotes from me, that’s because, dummy that I am, I forgot to fill out the form. But with 50 well-chosen panelists, it wouldn’t have made much difference to the consensus.

The biggest year-over-year changes were iPad (up 0.7 on a scale of 1-5) and software quality (down 0.7). The highest rated product is the iPhone, at 4.4. Those numbers all sound about right.

★ Thursday, 1 February 2018