And in many ways, it is. If anyone rushed to Apple.com to buy a
HomePod after seeing one of the Grammy ads, they might be in for a
surprise after it arrives on February 9, especially if they missed
the disclaimer at the end of the commercial: Requires compatible
Apple device. More than any other Apple product on the market
today, HomePod is indelibly tied to Apple’s iEcosystem, so if you
have an Android phone, you’re out of luck, even if you happen to
subscribe to Apple Music.
It all reminds me of the early days of the iPod: a high-priced
device that only works with Apple products. But while the strategy
might have worked back in 2001, it’s going to be a much harder
This was the knock on the Apple Watch as well — which didn’t just require “a compatible Apple device”. It required one specific (expensive) Apple product: the iPhone. I think it has done OK.