What is lost in all of this recent discussion is the nuance
between features, schedule, and quality. It is like having a
discussion with a financial advisor over income, risk, and
growth. You don’t just show up and say you want all three and get
What happens to a growing project over time is that processes and
approaches need to re-thought. It just means that how things once
scaled — tools like deciding features, priorities, est.
schedules, integration test, etc — are no longer scaling as well.
That happens. […]
What I think it happening at Apple now is not more dramatic than
that. What they had been doing got to a point where it needs an
adjustment. Reality is that for many at Apple it feels dramatic
b/c it might be first time they have gone through a substantial