Steven Sinofsky on Apple’s Software Problem

Terrific Twitter thread by Steven Sinofsky:

What is lost in all of this recent discussion is the nuance between features, schedule, and quality. It is like having a discussion with a financial advisor over income, risk, and growth. You don’t just show up and say you want all three and get a “sure”.


What happens to a growing project over time is that processes and approaches need to re-thought. It just means that how things once scaled — tools like deciding features, priorities, est. schedules, integration test, etc — are no longer scaling as well. That happens. […]

What I think it happening at Apple now is not more dramatic than that. What they had been doing got to a point where it needs an adjustment. Reality is that for many at Apple it feels dramatic b/c it might be first time they have gone through a substantial “systems” change.

Monday, 12 February 2018