Nikkei Asian Review’s Irresistible Verb

Philip Elmer‑DeWitt:

But I know a dog whistle when I hear it, and in the Nikkei stories below the verb “to slash” — to cut with a violent sweeping motion — is code for Apple is doomed.

  • Jan. 29: Apple will slash its production target for the iPhone X
  • Feb. 16: OLED panel glut looms as Apple slashes iPhone X production
  • Feb. 20: Samsung to slash OLED panel output as iPhone X slumps

Here’s the thing about a verb like that: It’s almost irresistible. Here are a few reporters who couldn’t resist.

As Elmer-DeWitt points out, kudos to Jack Purcher at Patently Apple for pushing back on this.

Tuesday, 20 February 2018