Robert Safian, interviewing Tim Cook for Fast Company after the magazine named Apple the world’s most innovative company:
Fast Company: What makes a good year for Apple? Is it the new hit
products? The stock price?
Tim Cook: Stock price is a result, not an achievement by itself.
For me, it’s about products and people. Did we make the best
product, and did we enrich people’s lives? If you’re doing both of
those things — and obviously those things are incredibly connected
because one leads to the other — then you have a good year.
FC: Do you look back at some years and say, Oh, that was a good
year, that year wasn’t as good?
TC: I’ve only had good years. No, seriously. Even when we were
idling from a revenue point of view — it was like $6 billion every
year — those were some incredibly good years because you could begin
to feel the pipeline getting better, and you could see it
internally. Externally, people couldn’t see that.