Apple’s short film “Welcome Home,” directed by Spike Jonze and
starring FKA twigs as a beleaguered city dweller whose drab
apartment becomes a colorful, shape-shifting oasis thanks to
her HomePod device, is easily one of 2018’s most captivating
ads so far.
Now, we get a behind-the-scenes look at the film, which not only
answers all of our questions about how it was made — it might
just be the most engaging, comprehensive and flat-out best BTS
video we’ve seen for an advertisement.