Bradley Chambers on Apple’s Education Strategy

Bradley Chambers, in his summary of last week’s Apple education event:

Apple’s next book for education needs to be about reinventing everything. Part of the Tim Cook doctrine is this:

“We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”

This doctrine should apply to education as well. If Apple believes they can make a significant contribution to schools, then they should go all in to change everything about school technology. They should buy major a textbook publisher and change the purchasing model for books when you deploy iPads. They should buy (or buy back) a student information system platform and integrate it with all of their new apps.

They should build a viable alternative to G-Suite that makes it easy for schools to manage communications. They should do all of this at a price where the least affluent districts can deploy it as easily as the most affluent ones.

★ Wednesday, 4 April 2018