‘Google and Facebook Can’t Help Publishers Because They’re Built to Defeat Publishers’

Peter Kafka, writing for Recode a few weeks ago:

For argument’s sake, let’s believe that Google believes its newest efforts to boost publishers — by promoting subscriptions, news literacy and other things publishers like — will help publishers.

Let’s also believe that Facebook believed it was helping publishers when it announced its own effort to boost publishers a year ago, and multiple times since then.

Here’s the problem: No matter how hard Google and Facebook try to help publishers, they will do more to hurt them, because that’s the way they’re supposed to work. They’re built to eviscerate publishers.

(I meant to post this in March, but somehow forgot. I was reminded of it today, as the news is filled with coverage of Mark Zuckerberg testifying to Congress.)

Tuesday, 10 April 2018