Rivals Amazon.com Inc. and Best Buy Co. are joining forces to sell
television sets powered by Amazon’s Fire TV operating system.
Amazon CEO Jeff Bezos and Best Buy CEO Hubert Joly revealed the
partnership on Tuesday at a Best Buy store in Bellevue, Wash. The
companies will sell 11 models, starting this summer with TVs by
Toshiba and Best Buy house brand Insignia. Best Buy will feature
the Amazon-powered TVs in its stores and on its website and become
the exclusive merchant of these TVs on Amazon.com.
“What we’re doing is so deeply integrated,” Mr. Bezos said,
acknowledging the fact that his company and Best Buy are
often considered rivals. “It’s only possible because we trust
I don’t know if Best Buy should trust Amazon or not, but I do know I wish Apple would get it together and make some TVs with Apple TV built-in.