When it came to overall customer satisfaction, iPhone X owners in
our study gave the product an overall 97% customer satisfaction.
While that number is impressive, what really stands out when you
do customer satisfaction studies is the percentage who say they
are very satisfied with the product. Considering you add up the
total number of very satisfied, and satisfied, to get your
total customer satisfaction number a product can have a high
number of satisfied responses and lower number of very satisfied
responses and still achieve a high number. The higher the very
satisfied responses, the better a product truly is. In our study,
85% of iPhone X owners said they were very satisfied with the
That number is amongst the highest I’ve seen in all the customer
satisfaction studied we have conducted across a range of
technology products. Just to contrast that with the original
Apple Watch research with Wristly I was involved in, 66% of
Apple Watch owners indicated they were very satisfied with Apple
Watch, a product which also ranked a 97% customer satisfaction
number in the first Apple Watch study we did.
Wait until you see the feature-by-feature results.