On Amazon, customer comments can help a product surge in
popularity. The online retail giant says that more than 99 percent
of its reviews are legitimate because they are written by real
shoppers who aren’t paid for them.
But a Washington Post examination found that for some popular
product categories, such as Bluetooth headphones and speakers, the
vast majority of reviews appear to violate Amazon’s prohibition on
paid reviews. Such reviews have certain characteristics, such as
repetitive wording that people probably cut and paste in.
What a shitshow. I don’t understand why Amazon doesn’t clean this mess up — it does them no good whatsoever to have all these fraudulent reviews. Same thing with counterfeit products, but they’ve let that fester too. (Via Dave Mark.)