How Merchants Use Facebook to Flood Amazon With Fake Reviews

Elizabeth Dwoskin and Craig Timberg, reporting for The Washington Post:

On Amazon, customer comments can help a product surge in popularity. The online retail giant says that more than 99 percent of its reviews are legitimate because they are written by real shoppers who aren’t paid for them.

But a Washington Post examination found that for some popular product categories, such as Bluetooth headphones and speakers, the vast majority of reviews appear to violate Amazon’s prohibition on paid reviews. Such reviews have certain characteristics, such as repetitive wording that people probably cut and paste in.

What a shitshow. I don’t understand why Amazon doesn’t clean this mess up — it does them no good whatsoever to have all these fraudulent reviews. Same thing with counterfeit products, but they’ve let that fester too. (Via Dave Mark.)

Tuesday, 24 April 2018