A few weeks from now, Facebook and Google will hold their yearly
developer conferences, massive events meant to celebrate their
platforms and visions for the future. They’re typically packed
full of grand pronouncements, flashy demos, and Google
Glass-wearing skydivers or CEO-impersonating celebrities. Bands
play. Drinks flow. They are spectacles, intended to ignite
enthusiasm and burnish the Facebook and Google brands. But after a
year in which Facebook and Google played pivotal roles in
spreading misinformation and were exposed as data-greedy growth
goblins, there should be little cause for celebration.
If the platforms are serious about healing themselves, you should
be able to see it in a show that’s more about fixing what’s broken
rather than building something new. And if they aren’t serious?
Expect the same shiny, happy-fun wow-fests.
I would bet big money on “the same shiny, happy-fun wow-fests”.