Samsung didn’t say that its Display Panel segment turned in weaker
results due to iPhone X. What the company actually reported in its
earnings statement for the March quarter was that its DP
“OLED Earnings declined due to weak demand and rising competition
between Rigid OLED and LTPS LCD.”
It also stated that its DP segment “LCD Earnings stayed flat QoQ
thanks to cost reduction efforts and product-mix improvements amid
a decline in sales and ASPs caused by weak seasonality.”
So rather than Bloomberg’s contrived messaging portraying that
Samsung’s OLED profits were declining because iPhone X was
tanking, the reality is that Samsung reported that its entire DP
unit was hammered in profitability during the quarter due to
intense competition (from other suppliers and from other, cheaper
screen technologies) and from weak demand and a decline in sales
in general, across both OLED and LCD panels.
I usually call claim chowder on statements that prove false, but here’s one where I must tip my cap for being spot-on.