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Quartz: ‘The Apple Watch Has Found a Surprisingly Useful Home With Everyone That Works on Their Feet’

Mike Murphy, writing for Quartz:

Quartz spoke with airline attendants, bartenders, waiters, baristas, shop owners, and (very politely) TSA employees who all said the same thing: The Apple Watch keeps them in touch when they can’t be on their phones at work. Apple has increasingly been pushing the watch as a health device, and seems to have moved away from marketing it as one that offers more basic utility, as Apple continues do with the iPhone. But given that roughly 23% of the US labor force works in wholesale or retail operations, perhaps it’s a market Apple should reconsider.

Interesting, but I don’t think it should be considered surprising. Apple has focused more on fitness features in its advertising this year, but this sort of convenient unobtrusive use of Apple Watch for communicating and receiving notifications was one of the core features right from the start.

Tuesday, 22 May 2018