The Selfish Ledger is a troubling, near-future concept video
produced within Google in late 2016, which we revealed on this
website a week ago. It uses plenty of stock footage to illustrate
its premise, which the BBC now reports wasn’t properly licensed by
Google. British filmmaker Philip Bloom expressed his dismay to the
BBC at seeing his footage used in The Selfish Ledger without any
license or authorization from him. He reports that Google lifted
73 seconds from seven of his videos, and when he got in touch with
the company he was offered no compensation. Google, in response,
indicates that the video was only for internal use, which Bloom
counters by noting that many other companies have previously
licensed his work for internal use only.
It’s bad enough Google didn’t pay for the footage up front, as they should have. But to refuse to pay now is outrageous. Who runs PR for Google? A generous payment to Bloom after he contacted them and this never even would have been a story.