Once enabled, Samba TV can track nearly everything that appears on
the TV on a second-by-second basis, essentially reading pixels to
identify network shows and ads, as well as programs on Netflix and
HBO and even video games played on the TV. Samba TV has even
offered advertisers the ability to base their targeting on whether
people watch conservative or liberal media outlets and which
party’s presidential debate they watched.
The big draw for advertisers — which have included Citi and
JetBlue in the past, and now Expedia — is that Samba TV can also
identify other devices in the home that share the TV’s internet
Creepy as hell. No thanks.